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Darren Sussman

Darren Sussman

President & Founder

Darren is the President and Founder of Choice Financial Professionals.  Darren has a 25 plus year history as a successful entrepreneur but has never been more enthusiastic than now for the journey ahead for Choice Financial Professionals.  Darren brings his extensive experience in media, marketing, and business development to Choice Financial Professionals.     

In 1999, he conceived and co-founded TheaterMania.  While working with several theater productions to market and sell tickets online, he identified the need for a consumer destination site for information and tickets.  He assembled a team of experienced journalists, programmers, and marketing professionals and soon launched  As Co-Founder & President of TheaterMania from 1999-2017, he helped streamline the connection between audiences and theaters nationwide and provided the theater and arts community with tools and services to both serve their mission and grow their organizations. In 2005, in response to clients’ requests for affordable ticketing software, TheaterMania created OvationTix, a fully integrated, cloud-based ticketing, CRM, and fundraising solution which serves more than 600 theater and arts organizations nationwide.  

In 2013, TheaterMania acquired the London-based media and ticketing company WhatsOnStage.  

In July 2017,, Inc. was acquired by AudienceView. The combined company proudly serves over 2,000 arts organizations in the US, Canada and the UK.

Before launching TheaterMania, Darren worked in the music industry as both a songwriter/performer and as a marketing professional. In the late 1990’s, during the early days of the Internet, he developed some of the first online marketing and sales programs for artists and bands.

Darren is also co-producer of the acclaimed, groundbreaking Broadway show The Great Comet, which received two Tony Awards in 2017 after receiving the most Tony nominations of any show that year. He has been involved with the production since its tent debut in the meatpacking district in 2013 and is now looking forward to the upcoming national tour and future international productions as well.

In 2018, Darren and his brother Erik created the Institute of Financial Wellness to provide financial education and planning solutions for people everywhere in a compatible and informed manner based on their career track.  The IFW platforms are one of the signature sales and marketing programs for Choice Financial Professionals. 

After over 20 years, Darren recently moved from New York and now lives in Fort Lauderdale with his family and daughter Sophia.